wellness logo



On Target Leading was founded by Lieutenant Colonel, Bruce Bright, USMC (Ret.). Bruce has a strong desire to help and encourage people using the experiences and lessons he has learned in business and in life. He founded On Target Leading with the goal of motivating others through speeches, seminars and coaching.

Prior to founding On Target Leading, Bruce spent 28 years in service with the U.S. Marine Corps. His service includes four years as a Marine Infantryman and 24 years as a Marine F/A- 18 Fighter Pilot. Before retiring in 2007, he logged over 3,000 flight hours including two combat tours in the Middle East. His personal decorations include the Defense Meritorious Service Medal, the Meritorious Service Medal; the Air Medal with 1 strike/flight award, the Joint Commendation Medal, five Navy Commendation Medals (one with the Combat Distinguishing Device) and the Aerial Achievement Medal.

After an exceptional career in the U.S. Marine Corps, Bruce traded in his flight suit for a business suit. Bright joined the civilian workforce as Director of Business Development at the Sanders Trust, a Commercial Real Estate Investment Firm in Birmingham, AL. There he earned the prestigious designation of CCIM (Certified Commercial Investment Member) and was recognized as an expert in the disciplines of commercial and investment Real Estate. He has personally been involved in over $100 million in investment transactions since 2007.

Bruce earned his B.A. in Education, M.S. in Strategic Studies, and is currently a PhD candidate in Industrial and Organizational Psychology. He also earned the title of Eagle Scout.

Now as the founder and Chief Energy Officer at On Target Leading and On Target-90, Bruce’s primary focus is to inspire others to live more fulfilled, more targeted lives.

Bruce Bright, Chief Energy Officer
  • Retired Marine Fighter Pilot and Commanding Officer
  • Certified Energy Leadership Coach
  • Certified Myers-Briggs Personality Indicator (MBTI) Coach
  • Specialized training and experience with middle and senior level executives
  • Six plus years of corporate coaching experience
  • Strong business acumen and interpersonal skills
  • Extensive instrument and skill certification
  • High regard for confidentiality and ethics
  • True commitment to getting results that matter
  • Deep understanding of organizational dynamics
  • Credibility, authenticity, and executive presence
  • Commanded/lead thousands from Generation Y
  • Published Author
  • Long-time member of National Speakers Association


On Target Leading has created our own proprietary coaching program called E4Life. Within this 12-month program we teach individuals, teams and organizations the power of having a balanced life.

Contact Us Today

Send Us a Message

Address 1736 Oxmoor Road, Suite 208 | Birmingham, AL 35209

Email info@ontargetleading.com

Phone (205) 803-3612